Glen Schofield made headlines when it was announced he would be starting Striking Distance Studios to create a new narrative horror game as a part of a wider PUBG universe. As a large team of industry veterans was brought together to form the studio, the idea of always being within striking distance of greatness came to the forefront. And coiled like a snake ready to strike became not only a metaphor for the studio’s mission, but became the visual representation across the board.
Agency: Skylight Collective