The Opening is Nike’s premiere national football recruiting camp that offers athletes state-of-the-art education and position-specific football training from well known coaches and professional athletes. During the four day event at Nike’s WHQ in Beaverton, athletes are measured against each other, given pro level coaching, and treated to a VIP experience only Nike can offer.
We were tasked with creating the visual story for the VIP players lounge and locker room, collateral, campus, and event graphics through posters, graphic language, and messaging.
Agency: Hovercraft