In 2019 Chewy made the strategic decision to more seriously and strategically enter the world of pet health care. Bringing this new sub-brand to life, we created an entirely new system that could bridge the gap between pet parents and vets in an approachable, yet trustworthy way. It was imperative that Health stayed true to Chewy’s brand values while instilling confidence that they are, in fact, a serious pet health provider.
Branding of their flagship product, Petscriptions, was brought under the Chewy Health umbrella with both typographic and iconic through lines to help give it a clear endorsement from Chewy while being able to step away from the more playful design language that the hero brand embodies.
Agency: Skylight Collective